Convenience Without Compromise
Shoppers demand convenience and quick results — they don't log on to just browse, they balk at re-entering personal details and passwords, and they won’t complete annoying captcha challenges. However, providing convenience to users does not have to be at the expense of solid security. Approov Mobile App Protection secures API connections while maintaining a positive user experience by preventing:
Product & price scraping
APIs open to customer browsing are open to scraping tools as well.
Prevents pricing bots from scraping your catalog and undercutting your competitive position.
Denial of Inventory
Bots can also tie up your available inventory by creating fake accounts and saving items in carts with no intent to purchase.
Blocks hackers from reverse engineering and using your APIs to tie up inventory and frustrate your shoppers.
Build a Trusted Buying Experience
Customers shop at places they trust. When what you offer is limited, time-sensitive, or popular, creating a fair system for purchasing means creating a secure system accessible only by real customers. Approov helps maintain customer trust by preventing bots from:
Scalping bots automatically buy and later resell, crowding out your real customers from purchasing new tickets or limited product releases.
Locks out scalping bots so that regardless of user credentials, purchasing can only be done from your genuine mobile app.
Sniping bots place last second bids in online auctions, locking out good faith participants.
Requires bids go through your mobile app to block sniping bots from undermining human bidders.
17% of online shoppers have abandoned an order during checkout due to security concerns.
Protect your Reputation
For retailers, reputation is everything. With any hint of data breaches, exposure of private information, misuse of purchase history, or theft of credit card numbers, shoppers will abandon your store or service forever. Approov can prevent data breaches by blocking attacks such as:
Credential stuffing attacks use credentials stolen from other site breaches or they repeatedly try weak credential combinations to take over your customer accounts. Today, this likely makes up the majority of your login traffic.
Frustrates brute force attacks by only accepting login requests coming from your legitimate shopping app.
Gift Card Cracking
Gift cards with valid balances can be identified and then used or sold without requiring login credentials.
Requires that gift cards be applied through your mobile app to protect your gift card value from brute force crackers.