Cookie Policy
Last updated: 29 July 2026
At Approov Limited ("we," "us," or "our"), we are committed to being transparent about how we use cookies and similar tracking technologies on our website (https://approov.com). This Cookie Policy explains what cookies are, how we use them, how third parties may use them, and how you can manage your preferences.
1. What are cookies?
Cookies are small text files stored on your computer or mobile device when you visit a website. They allow the website to recognise your device, remember your preferences, and improve your overall browsing experience.
We also use similar technologies such as web beacons, scripts, and pixels. For simplicity, all these technologies are referred to collectively as "cookies" in this policy.
Types of cookies we use:
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Session Cookies: Temporary cookies that expire once you close your web browser.
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Persistent Cookies: Cookies that remain on your device for a specified period or until you delete them manually.
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First-Party Cookies: Set directly by Approov Limited.
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Third-Party Cookies: Set by trusted partner organisations providing analytics, advertising, or functionality services.
2. How we use cookies
We use cookies for several reasons, detailed below:
| Cookie Category | Purpose | Legal Basis |
| Strictly Necessary | Essential for the core operation of our website, security, and access to secure areas. | Legitimate Interest |
| Performance & Analytics | Helps us understand how visitors interact with our site (e.g., pages visited, time spent) using tools like Google Analytics and HubSpot. | Consent |
| Functional | Remembers your settings, language preferences, and choices to provide enhanced features. | Consent / Legitimate Interest |
| Targeting & Advertising | Used to deliver tailored communications or measure the effectiveness of our marketing campaigns. | Consent |
3. Third-Party Cookies and Analytics
We work with third-party service providers who may set cookies on your browser when you visit our site to help us analyze usage and optimize marketing efforts.
Examples of these partners include:
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Analytics Providers: Google Analytics, HubSpot
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Hosting Infrastructure: Amazon Web Services (AWS)
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Embedded Media: Embedded YouTube videos using privacy-enhanced mode
Note: Third-party tools are governed by their respective privacy policies.
4. Managing Your Cookie Preferences
You have full control over the cookies stored on your device.
Cookie Banner / Consent Manager
When you first visit our website, you will be presented with a cookie banner allowing you to accept or decline cookies.
Browser Settings
Most web browsers allow you to manage or block cookies through their setting panels:
Please Note: Disabling essential cookies may impair the performance or functionality of certain features on our website.
5. Updates to This Policy
We may update this Cookie Policy periodically to reflect changes in legal requirements, technology, or our business practices. Any changes will be published here with an updated "Last Updated" date.
6. Contact Us
Questions, concerns or requests about this Policy or our privacy practices:
Email: privacy@approov.io Post: Approov Limited, 6 South Charlotte Street, Edinburgh, EH2 4AW, United Kingdom
Phone: +44 131 655 1500
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