Cookies Policy

Last updated: 24 May 2023

Approov Limited ("us", "we", or "our") uses cookies on our website. By using our website, you consent to the use of cookies.

Our Cookies Policy explains what cookies are, how we use cookies, how third ­parties we may partner with may use cookies on our website, your choices regarding cookies and further information about cookies. It also explains other tracking technologies we may use.

What are cookies

Cookies are small pieces of text sent by your web browser from a website you visit. A cookie file is stored in your web browser and allows our website or a third ­party to recognize you and make your next visit easier and our website more useful to you.

We use both session and persistent cookies on our website and we use different types of cookies to run our website:

Persistent cookies - these cookies remain on your device for the period of time specified in the cookie. They are activated each time that you visit the website that created that particular cookie.

Session cookies - these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

How ​we ​use cookies

When you use and access our website, we may place a number of cookie files in your web browser.

We use cookies for the following purposes:

  • To enable the core functionality of our website on your specific device and to store your preferences.
  • To help us to improve our website by collecting and reporting information on usage.
  • To enable us to improve the relevancy of marketing communications and advertising campaigns that you receive (including the use of targeted advertisements).
  • To enable you to share certain pages of our website on social media.

Third­ party cookies

In addition to our own cookies, we may also use various third­ parties’ cookies to report usage statistics of our website, deliver advertisements, and so on.

By visiting this site, third parties (such as AdRoll) may place cookies on your browsers for targeted advertising purposes. The type of data collected is specific (but not limited) to IP addresses, cookie identifiers and website activity. This data may be used by third parties such as AdRoll to target advertising on other sites based on your online activity.

Third parties such as Google, FullStory and HubSpot use cookies and other tracking technologies to provide us with web analytics and metrics about our website and to allow us to measure the performance of marketing and advertising campaigns. These companies gather information about your interaction with our website, such as the pages you visit, the links you click on and how long you are on our sites.

Our website may include links, features or components supplied by third parties, such as the Twitter "Share" button or other interactive tools. Such third-parties may have information practices different than those set forth herein and their use of cookies and similar technologies is not covered by this Cookies Policy. We do not have access to or control over such third parties and encourage you to consult the privacy notices provided by those third parties.

We use YouTube's privacy-enhanced mode to embed videos from our official YouTube channel on our website. This means that YouTube may store cookies on your computer once you view the video, however, it won't store personally-identifiable cookie information relating to playbacks of embedded videos. These cookies are set by YouTube and we have no direct control over their use. See YouTube's embedded videos page for more information.

What are your choices regarding cookies

If you'd like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

Where can you find more information about cookies

You can visit for more information on how to manage and remove cookies across a number of different internet browsers.

Changes to our Cookies Policy

We’ll keep this information up to date and any changes we make will be posted on our website.

How to contact us

If you have any questions or concerns regarding this cookies policy, please contact us:


Post: Chief Technical Officer, Approov Limited, 181 The Pleasance, Edinburgh, EH8 9RU, United Kingdom.

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